The FA MatchDay.

The FA asked me to create a video to showcase their new incredible MATCHDAY app, the app makes the experience of organising & participating in affiliated grassroots football easier, more enjoyable and rewarding by allowing you to manage your match day from your phone.

I worked closely with their team to get a rough story outline and from that I created a series of storyboards to get the right feel, the copy and story was evidently constantly evolving so I created the video in various sections that could be swapped out / replaced as needed, this way of working saved hours of precious time and allowed the client to end up with several video versions which could be swapped / changed with a click for different audiences.