Outsider Social – Direction / Branding.
Outsider post daily images and videos of the most beautiful places on Earth.
They asked me to create a brand identity that would meet the growing audience of young inspirational travelers.
We currently have 2.9 million followers on Facebook and over 700 thousand on Instagram.
Initial logo concepts below which we then flushed out and set about applying various colour palettes too until we reached our final Outsider logo.
Final chosen concept:
Video treatment here: