NFL Augmented Reality.

Happy Finish are the virtual & augmented reality specialists based in Shoreditch, I’ve been lucky enough to work with them a few times on exciting projects over the past couple f years but the latest project was a special favorite. I was commissioned to look at an augmented reality app, powered by Nokia and built for the American NRG stadium in Houston.

The app was created to bring fans closer to the action through AR, after the user calibrates the app they are thrown in the world of player stats, immersive data visualizations and play by play information.

Rolled out initially for the Texans vs Miami Dolphins, iterations are being made for the Dallas Cowboys and Tampa Bay Buccaneers. Watch this space,