Network Rail – Station Safety.
Incredible CCTV footage of accidents at railway stations of passengers after a few drinks. Including fall between the train and platform
This is a pretty big Network Rail public Station Safety campaign which launches today in 17 managed stations across the UK, with a focus on London Liverpool St and Leeds.
It’s called the Beer Goggles campaign and is aimed at getting people to take a bit more care around stations and trains after a few shandies, to avoid injuring themselves. Or worse.
The main thrust of the campaign is this video on Youtube (a version of which will also be shown on station screens)
It’s a follow up to the very successful winter Station Safety campaign which had well over 3m hits on Youtube, was picked up in national and international media, and had a 28% UK passenger recognition. That’s approximately 10% of the population of Britain.
So, we’ve set the benchmark pretty high for ourselves on this one. It will run for a month across the stations and the aim of the posters and postcards which will be handed out in station bars/on concourses is to drive traffic to the NR YouTube video. And encourage station users maybe not to have that last Jaegerbomb.