CPFC – Kids Sporting Platform – Concept.

To view the tappable prototype click here

Check out the detailed deck here

The Challenge

How do you give young fans an engaging, entertaining and educational gateway, to follow their heroes and build lifelong relationships with your club?

The Solution

  • We believe we have found a way of keeping young fans engaged with your club, regardless of background, location or opportunities, whilst also building a lifelong relationship with your club’s brand.
  • Through carefully crafted content, engaging games that mimic basic traits of the sport, quizzes and a focus on health we will help guide and educate young cherries on the most popular sport in the world whilst allowing them to connect with their heroes and learn the values of the beautiful game.
  • Through a modular approach we will provide a tailored, uniquely designed experience for kids, combining existing content with new features to deliver a truly engaging youth experience all the way till they reach an age to cross over to the adult site.

Brief Breakdown

  • Healthkit functionality that helps kids stay active – including sporting activities to play alone or with friends, indoors or outdoors,  nutritional advice, challenges and club values…
  • The inbuilt ChatBot will become ‘ask the Ref’ – young fans will be able to ask any question and get answers automatically…
  • Educational content and sport values, explaining football skills whilst taking a holistic approach to coaching…
  • Simple, engaging games mimicking basic moves from the sport with swipes and synchronised taps…
  • Quizzes allow fans to test their basic awareness of your club’s history, it’s team or football terminology…
  • Branded, personalised content, player bios and animated stats, allowing young fans to learn and connect with their heroes…
  • News content,  allowing young fan to connect with current club events, tailored for a younger audience…
  • Exciting player retention with engaging repetitive tasks to bring users back

UVP
Branded and customised content allowing users to connect with their heroes whilst improving their sporting knowledge, fitness and educationEarly brand awareness
Keep fans engaged wherever they areForm a relationship that will lastBe there to support the supporters and adopt a fan for lifeFor a lifetime, pre-teen, teen, adult