Lyft Re-design Case Study

A great article by Jessie Chan

https://uxdesign.cc/lyft-re-design-case-study-3df099c0ce45

I went to a Design Guru Summit workshop on May 17th. At the workshop, Frank Yoo, Lyft’s head of UX and product design at Lyft, talked about the Lyft re-design. I learned useful design insights from his presentation and I wanted to share some takeaways with my design team at work. On May 26th, I met Vicki Tan, Lyft’s product designer, at Tech in Motion + Verizon Present: Data and Design Tech Talk. She generously shared how their design team did A/B testing, and answered a few questions I had regarding their UX challenges. In order to better support my takeaways presentation, I did extra homework by researching more about the re-design online, and then creating a case study.

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