How brands should use Instagram

Speaking at an Instagram event in London yesterday, photographer Adrienne Pitts, Instagram creative strategist Alistair Cotterill and Jade Harwood of knitwear brandWool and the Gang shared their tips for using the platform, offering advice for brands and creatives on hashtags, comments and content…

In a discussion chaired by CR’s Patrick Burgoyne, Pitts, a lifestyle and travel photographer based in London with over 83,000 followers, said she uses the site as a visual diary, taking images every day and creating hashtags to curate libraries of her photos which are inspired by a particular place or theme.

http://www.creativereview.co.uk/cr-blog/2015/march/instagram

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