‘Hornby Posters’ by The Agency

The Hornby campaign from The Agency, with the posters in train stations that looked as if they were real delays, was beautifully written and very nicely art directed. Like the Virgin Active one I can see this one running too. It’s getting more and more important to the Chips that those entering are aware you can be funny or outrageous or controversial but still relevant. The copy, ‘Unfortunately, the 22:05 service to Bracknell has been cancelled by the driver’s Mum… it seems he has school in the morning’, really made me laugh.

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