Colin Kaepernick to be face of new Nike ad campaign
An American football star who sparked a furore by kneeling during the national anthem has been unveiled as one of the faces in a major advertising campaign.
Former San Francisco 49ers quarterback Colin Kaepernick is appearing in Nike’s “Just Do It” 30th anniversary campaign.
In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans.
Other players followed suit but the protest has divided the country and sparked Donald Trump’s anger.
The US president has called players who “disrespect” the US flag “sons of bitches” and called for them to be sacked.
Kaepernick has not played in the National Football League (NFL) since last year, and is suing the organisation, arguing team owners deliberately froze him out because of his activism.
- Decoding the NFL protests
- Kaepernick: From one man to a movement
- What must Americans do during the anthem?
The Nike adverts show Kaepernick with the slogan: “Believe in something. Even if it means sacrificing everything.”