Beyond Likert scales: how we made form-filling more fun

Do you: “Strongly Agree — Agree — Somewhat Agree — Neutral — Somewhat Disagree — Disagree — Strongly Disagree?”

Ugh. The Likert scale.

If you’ve ever filled out a form (or had to collect data) using one of these, you’ll know exactly what I mean.

My Master’s Thesis relied on a Likert scale-powered survey. Even worse, I had to collect all the data manually (for ten websites, and 40 respondents!) because my surveys were hard copies. It was a tricky, frustrating process; and the form I used makes me want to gouge my eyes out:

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